Earlier this year we teamed up with Tombras to create a parodic fashion film for Ricola, showcasing their first ever winter collection: a line of cough drop-scented scarves infused with Ricola's signature Swiss alpine herbs. These fashion statements are designed in Europe from premium textiles, lightly scented with natural essential oils, and designed with a small hidden pocket for stashing cough drops on the go.
The repercussion was wild, getting picked up by almost every major media outlet in the US, resulting in the scarves getting sold out in a matter of hours and hitting over a billion media impressions. Riiiicooolaaaa made it's effect.
Credits:
CGI: Alex Levinton & Juan Levinton
Agency: Tombras
CD: Kevin Cabuli
Music: Menura Studio
Photographer: Analia Aizerstein
Client: Ricola
